Study shows individuals use their mobile devices for nearly two hours a day
It is clear that consumers are spending more time on their mobile devices than they ever have before. Just take a minute and look around, there is a very good chance that a few people currently have their smartphones of tablet close or are currently using them. This shows how important the mobile platform is becoming for consumers and businesses.
A new study shows that mobile devices are used for nearly three hours a day.
This week, app analytics provider Flurry released a new report that examined the mobile application landscape. This is the fifth year that the company has put out the annual survey and the results show that mobile use is becoming more widespread. The data comes from the company's network of 450,000 mobile applications that are installed on over 1.3 billion devices,
The numbers show that users spend an average of 2 hours and 42 minutes every day on their mobile devices. That is up from 2 hours and 38 minutes that was reported last year. More interesting is what users do with the technology, as 2 hours and 19 minutes is spent using specific apps. Mobile web browsing has dropped from 20 percent in 2013 to 14 percent or 22 minutes per day, as of March 2014.
With consumers spending so much more time using applications on their mobile devices, it is clear that this is a platform organizations need to get onboard with. With the help of a mobile app developer, any company can start the process of creating and deploying a new mobile program to take advantage of this changing landscape.